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LVGEM Model – A Civil Aid Model Author: CHINA LVGEM

– LVGEM Group supports the reconstruction of Wen County Jiachang Shenzhen Primary School for five years continuously

Five years ago, after the Wenchuan earthquake, in addition to government forces, many civil forces are thinking about doing something. “Previously we raise 100 million in donations, but we did not very clearly know how to use it.” Vice president of Shenzhen Lawyers Association Cai Tifa said. At this point LVGEM Group, determined to aid the disaster area,  was also facing the same confusion. Through cooperation with the Law Society to aid Wen County Jiachang Shenzhen Primary School, LVGEM Group has created a professional aid, long-term concern “LVGEM mode.”

Reconstruction reflects Shenzhen speed

2008 “5 · 12” after the earthquake, LVGEM took positive action and took the lead in the earthquake relief, creating “first time donations” and other “six first” in Shenzhen enterprises. Immediately, LVGEM Group began to consider how use private forces to get involved in post-disaster reconstruction.

Just through the regular channels of donations, LVGEM thinks that is not enough to reflect the deep strength of civil aid. Moreover, all the funds and forces are put into the same channel, to integrate all resouces is also a great difficulty. The biggest drawback is the resulting inefficiency. After understanding the actual needs of the local from local social workers in Wen County in Shenzhen, LVGEM Group invested two million, together with the Shenzhen Lawyers Association and a joint construction company in Shenzhen, deciding to offer aid to the disaster area in their professional field of building houses.

April 2009, LVGEM Charity Foundation once again donated 100,000 yuan to purchase 400 sets of desks and chairs and successfully delivered them to Longnan Jiachang Shenzhen Primary School, which greatly improved and enriched the school’s hardware equipment.

May 6, 2009, Jiachang Shenzhen Primary School was formally completed and delivered to use as the first aided reconstruction school in Longnan disaster area with Shenzhen’s aid. The whole process does not cost Shenzhen government resources, reflecting the rapid speed of civil projects. “We weighted concrete and steel, and wash sands”, vice president of the LVGEM Group Guo Zhaobin told the Southern Daily reporter, in order to ensure the quality of construction, they sent a number of employees stationed in Wen County, he also went to Wenxian four times .

After a lapse of five years, on May 14, 2013, the reporter once again walked into Jia Chang Shenzhen primary school, Lang Lang book sound in the spacious campus echo. In the school there are chemical laboratory, physical laboratory, computer room and other things. The school has developed into a nine-year-old school that covers the first grade to the third grade of junior high school.

Long – term care warm hearts

Reporter learned in the Longnan investigation, part of the government-funded schools and hospitals and other projects have lacks of follow-up set up. In addition to offer aid its own professional field, LVGEM Group also paid long-term attention to Jiachang Shenzhen primary school. On May 14, 2013, Guo Zhaobin and his party once again came to Wen County Jiachang Shenzhen Primary School, donated 20,000 yuan to the school on behalf of LVGEM Charitable Foundation. He also expressed the hope that the school can be self-reliant, and train more talents, “to offer several college students to LVGEM Group.”

Guo Zhaobin also deliberately brought two psychologists from Shenzhen on this trip. On 9:00 pm the first day prior to going to the school, they still kept meeting to discuss how to bring a little change to teachers and students in their mindset. “Children have long been indoctrinated education, the most lacking is self-confidence.” Wuhan University Institute of Mental Health Management Institute Director Dai Yingpin suggested that the way the game makes the children more self-confident. This has been recognized by  Guo Zhaobin, “Why do I encourage these students  and said that there will be high-end talent emerging out of them in a few decades, is to let them have self-confidence.”

In a simple donation ceremony, LVGEM Marketing Director Xue Hao on the students said: “We came to Wen County and have some very tasty local cherry. I like to think when I was a child. If I find something I like to eat, I will grow it so that I can eat it often. If we want to eat apples we will not grow watermelon, the so-called melon seeds melon seeds beans .I hope students can be self-reliant. The change of condition is just a basic change. We’d like to bring a change of mind.

On April 22, 2010, theming on “fly the hope of spring” the first anniversary of Jiachang Shenzhen primary completion and “Care Action” in Shenzhen Futian District Shatou Street Committee was held. LVGEM Charitable Foundation sent a second love grants to 28 children supported previously.

On May 2012, LVGEM Group with “Southern Metropolis Daily” donate 20 teaching computers to Jiachang Shenzhen primary school. Over the years LVGEM Group has always been concerned about the education and development of “Hope Primary School”.

The establishment of LVGEM Charitable Foundation charitable leads to a professionalization of charity

Guo Zhaobin, an independent director of LVGEM Group, began to put more time on LVGEM Charitable Foundation. Guo Zhaobin told the Southern Reporter, previously LVGEM has done a lot of donation work to support teaching, but there is not a professional institutions to operate. Now that there is LVGEM Charitable Foundation, a lot of things can be done better. All this stems from LVGEM Group Chairman Huang Kangjing’s strong support and long-term promotion.

As early as 2007, LVGEM Group Chairman Huang Kangjing in the first charity meeting of Guangdong Province, won the “Southern Guangdong Charity Award” issued by Guangdong Provincial Department of Civil Affairs Over the years, he has been concerned about and support of LVGEM’s charity development, and actively participate in urban greening, urban biennial exhibition, road construction, environmental protection, public health, disaster relief, teaching. The cumulative donations reaches about 150 million yuan. With the help of charity after the Wenchuan earthquake, on July 18, 2008, LVGEM Charity Foundation was founded by Huang Kangjing, with the initial injection of 15 million yuan.

LVGEM Group is concerned with the economic construction of poor areas, well aware that enhance hematopoietic ability is more important than a simple donation.

In 2010, the Group and the other three companies in Shenzhen donated 500,000 yuan and Shenzhen Municipal Government offered financial support of 500,000 yuan, a total of 2.5 million yuan was put to the establishment of the Oyster Farming Cooperative with million mu in Beitan Community, Pao town, Suixi County, Zhanjiang City. This charity boosted local economic development and provided more employment opportunities for the local community, and realized the function transformation of charitable foundation from simple blood transfusion to assisting poor areas to strengthen hematopoietic function.

At present, the principal of Jia Chang Shenzhen Primary School Song Fu Lin intended to repair a canteen in the school to address the problem of food in remote areas. Currently there are only two schools open space, a large in the vicinity of the playground, one is close to the toilet. Song Fu Lin offered two options to Guo Zhaobin who visited the school. He was in favor of the open space near the playground, because building a kitchen near the toilet is not good. Guo Zhaobin planned to find experts to plan a good pondering: “After 10-20 years, land is going to be scarce for the school.

The space near the playground is very valuable. We do want to build something and demolish later. We need to consider the long-term development of the school.

Interview with Guo Zhaobin: we will continue to support education

Reporter: How does LVGEM think of supporting Jiachang Shenzhen primary school?

Guo Zhaobin: In the afternoon of the second day after Wenchuan earthquake, LVGEM launched a green ribbon action, a fund-raising activities with hundreds of people. As the disaster widened, we found that not only was Sichuan affected. When we see the Red Army carry students on their back, we decided to donate to the school that Red Army has rescued. The school is in Longnan Wenxian.

After the earthquake people of the country either contribute their money or effort. We, as a professional real estate company, thinks that just donating money is not enough to express our responsibilities and kind-heartedness. Later, we reach a consensus with Lawyer Association and other units. We want to do a turnkey project to reduce the pressure of society and the government. Later, I heard that Ningqiang County, Shaanxi Province is also seriously affected. So we consider to shift the attention Shananxi where few people pay attention. After the plan of Shenzhen aiding Longnan was issued, we confirmed the reconstruction of Wen County. Shenzhen Jiachang primary school is named after “Shenzhen”. It is the first school that is invested by Shenzhen and we carry out all the construction management. This reflects the love of Shenzhen enterprises without rein and our dedication spirit.

Reporter: Can you talk about the reconstruction process?

GuoZhaoBin: we sent three colleagues, an engineer, a management, a cashier, in the county for eight or nine months. Ranging from construction units, to steel, cement, mortar are chosen personally.  Cement and steel weighed heavily. Sands in Bailongjiang has more mud content. In order to ensure quality we use water to rinse. Within eight months, we completed the turnkey project.

At that time we also encountered some problems, after the earthquake materials and labor are more expensive, the final expenditure exceeds fifty or sixty thousand more than expected. All of these were paid by our LVGEM Charitable Foundation. Of course, the presence of government personnel in Shenzhen and Wenxian also give strong support.

Reporter: Under what context was the LVGEM Charitable Foundation was set up?

Guo Zhaobin: Yes. LVGEM Group has also done a lot of charity things, but without a set of institutionalized and standardized things. LVGEM has been spreading love and donations in the vast land of Guangdong, Sichuan, Guizhou, Gansu and Tibet for more than 60 years. The donation has been donated to the society for more than 60 times. In order to do a better charity, July 18, 2008, we set up a LVGEM Charitable Foundation, and inject 15 million yuan into the start-up capital. We hope to have a dedicated support platform for society, especially education.

Reporter: Longnan reconstruction are in the “LVGEM mode”. What kind of model is it? What is it different from the model of the government and other reconstruction?

Guo Zhaobin: Aiding the reconstruction of  Wen County Jiachang Shenzhen Primary School became an experience, called the LVGEM mode. After the earthquake, we quickly identified the object of reconstruction. When construction drawings got to the scene, we started under the guidance of professionals. The county was very surprised to see. At that time, Shen Fuwan, previously working in Shenzhen, and then vice county deputy of Wenxian reported it to Command Headquarter. The Command Headquarter delivered our experiences to other counties.

LVGEM mode is a mode that donors locate a site, governments cooperate and design, and then carried out and completed by parties who won the bid.

Professional people is highly effective in their field, quality can also be guaranteed, which can reduce the pressure on the government. It is a standardization and professionalization trend of civil aid

In addition, we will have long-term concern to people we have aided. On the other hand we will focus on the self-reliance of the recipients. It’s better to teach a man to fish than to give him fish. There is no end to poverty relief. We could help them to solve a lot of things, but we hope that we can teach them to solve buy themselves. This visit to Jiachang Shenzhen primary school, we found that the local people’s disaster resilience is much better than we imagined.

Reporter: How will you use these experiences in the future?

Guo Zhubin: The afternoon after the earthquake in Lushan, I discussed with governing members of LVGEM Charitable Foundation.If the information is accurate, we will use the experience of Wen county to aid Lushan County, to be more effective. We also sent people to visit a local kindergarten, found that the local aid force has been relatively saturated, and intends to focus on other places. Guangdong Pearl River Delta and the development of Guangdong and western Guangdong is not balanced, then we intend to focus on education in western Guangdong, because education comes first in a plan of 100 years.

Written: Southern Reporter He Dayuan

Photography: Southern Reporter Zhao Yanxiong

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